The territory is a defined geographical area in which one franchisee exclusively runs classes, conducts ELC sessions and undertakes marketing. No other franchisee is allowed to do these things in your territory. You can set up as many venues and teach at as many ELC’s in your territory as you like. Our franchise territories are determined having regard to local population demographics including the number of children under the age of 5 and natural or built boundaries. Population information is based on the latest Australian Bureau of Statistics’ Census figures, available at Our territories generally contain between 3,000-4,000 children under the age of 5. If you are in rural or regional area, your territory may be quite large to make up the numbers you require from the smaller surrounding towns subject to what is practical in terms of commuting to classes. If the makeup of a rural or regional area is such that the normal population size cannot be practically achieved then we can discuss a reduced territory option.