A Mini Maestros franchise opportunity should be evaluated on the basis of the 5-year term. Continuation after the 5 years is a matter for negotiation between the franchisor and the franchisee. If the franchisee doesn’t want to continue at the end of their term there is no obligation to do so. If they wish to
We have a set and sequential program and each teacher can choose their activities for each lesson based on our lesson guides. The teacher will then use their skills and experience to extend our set activities where appropriate and according to the needs of each class. It’s like purchasing a curriculum that you then deliver
To maximise financial return we recommend our franchisees aim to teach at least 5 mornings a week and conduct some afternoon ELC sessions. 5 mornings a week with all age groups and reasonably full classes equates to around 150 students. A franchisee teaching around 150 students, conducting 4 ELC sessions a week and incurring the
One-off extra costs: Around $2,000 for the complete teacher’s kit for each age group. The kit is built up over the first year of teaching. Some teachers save money by making up some of the kit by hand. Around $250 for signage for each venue (recommended). Around $250 for car signage (recommended). Ongoing costs include:
The training package comprises the following: New and ongoing teacher training (Mini Maestros philosophy, musical skills, classroom management). Program training (learning the repertoire, three training sessions per term for the first 12 months). Buddy training in first classes. Administration training. Marketing training. Ongoing refresher training (highly recommended but not compulsory unless particular issues have been
Yes. In essence, the Marketing Fund is for marketing campaigns and resources that benefit all franchisees (such as Facebook ads, Google AdWords, kids directory listings, advertising templates and web upgrades). Franchisees must also conduct their own local marketing. Local marketing is more of an investment in time (ie doing free demonstration classes and promoting the
This varies from year to year based on trends and requirements. The Marketing Manager will make suggestions but ultimately the Fund spend is decided by the franchisees. Expenditure includes: back-end systems (web maintenance and customer relationship management software) social media management, tools and advertising, printing of flyers and posters for franchisees, design work, magazine print
While some new customers will be generated by simply listing your classes on our website and your classes being part of our Marketing Fund campaigns, the total amount of new leads will be very much influenced by the amount of effort you put into your local marketing. It also depends on the time of year
Our territories are big enough that franchisees (and the franchisor through its own classes) do not compete for customers. Customers will make their choice from all classes on offer based on location, day and time. Franchisees actively cooperate to refer customers to each other and generally we find that the more classes there are in
You can schedule your classes to meet your requirements, so normally a franchisee will not schedule classes at a time when they want to go away unless they have an employee teacher to run their classes for them. For example, they may cut a teaching term short by one week so they have a 3-week
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